The August issue of Glamour Bulgaria will feature a cover entirely generated by artificial intelligence (AI). According to reports, the magazine will become the first “high-profile” publication to create a cover without the classic photoshoot. The entire tasks were accomplished by the AI in just 20 minutes.

The news was reported by The New York Post.

The appearance for the AI was provided by former Miss Virgin Islands from Miami, Lisa Opie. Being a Barbie enthusiast, she wanted to create a futuristic Barbie look, and the AI helped bring her vision to life.

“My team and I worked on the storyboard, and we aimed for a futuristic Barbie theme because, first and foremost, Barbie is my lifestyle, it’s who I am, it’s truly my identity. And with the release of the movie “Barbie,” it was perfect,” Opie shared in an interview with The New York Post.

While searching for inspiration images, the model, along with her stylist Joey Rolon, stumbled upon an intriguing image of a pink Barbie, which turned out to be created by a user with the nickname Fren H using AI.

Photo: Barbie, Source:
https://www.instagram.com/p/Cunmk-RuEw6/

Opie and the Glamour Bulgaria team managed to contact Fren H and collaborate with her.

The model donned a specific shade of pink outfit to help the AI understand the desired color scheme and took several photographs of her face from different angles. In just 20 minutes, Fren H, together with the AI, produced around 50 cover options for the August issue of Glamour Bulgaria.

Despite the fact that the photos were taken in “home conditions” without professional lighting, equipment, or a photographer, and some of the shots were outright unsuccessful, the visual solutions proposed by the AI exceeded expectations. The “perfect doll look” was achieved, and Opie and the magazine team were completely satisfied with the results, emphasizing that the process was “super-super easy” and enjoyable.

The use of artificial intelligence significantly reduced the shooting time and practically eliminated the creation of so-called “fashion waste,” typical for regular photoshoots.

It is worth mentioning that the fashion industry is considered one of the biggest polluters of the environment worldwide. It is expected that by 2030, approximately 100 million tons of clothing will be purchased annually, having a devastating impact on the environment. Textile production generates about 8% of global carbon emissions, surpassing emissions from shipping and international flights combined.

Source: The Gaze